Schnee (schnee) wrote,
Schnee
schnee

Skype ads

From the "what-the-buck-are-they-thinking" department...

I knew that being purchased by Microsoft would mean that Skype'd go from bad to worse, but I really didn't expect what they apparently come up with now: advertising in your calls. porsupah has the scoop:

Have you ever used Skype to make free calls to someone else, and thought, "What I could really use now are some opportunities for marketers to reach me"? Be happy, therefore, as Microsoft has made your dreams come true! "Today we are announcing the launch of Conversation Ads in Skype. These new display ad units will appear within the calling window of users who do not have Skype Credit or subscriptions when they're making 1:1 Skype-to-Skype audio calls using Skype for Windows." Bonus points to the PR flack writing that piece, for including the wishful sentiment that "while on a 1:1 audio call, users will see content that could spark additional topics of conversation" - well, I suppose that could be true, but those additional topics might involve an elevated incidence of expletives. =:)

Really now. "Content that could spark additional topics of conversation"? That's adding insult to injury.

Tags: advertising, skype
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